Queensboro FC announced construction of a new stadium in Queens last week, and the incoming USL club is continuing to take strides as they prepare for their inaugural season next year. In an announcement Monday, Queensboro announced the appointment of Adam Schneider as the club’s president.
Schneider is an experienced sports and entertainment executive with a hearty resume including work with the Detroit Pistons and Lollapalooza Music Festival, and now the Queens native is bringing his talents to his home borough’s next big project.
Schneider spent six and a half years as the head of entertainment at Palace Sports & Entertainment, which operated the Pistons’ home arena and a few Detroit amphitheaters.
Over his time in Michigan, Schneider and Palace Sports & Entertainment helped orchestrate the Pistons’ return to downtown Detroit, a big project to help revitalize the heart of the city.
Palace Sports & Entertainment orchestrated over 150 events annually between the Pistons home games and various events at the arena and amphitheaters. Well over one million people attended events each year.
With Lollapalooza, Schneider played an instrumental role in laying the groundwork for the music festival. Schneider set up the blueprints for the event, which are still used today and have been replicated by other music festivals and similar events.
Over these two career stops, Schneider helped generate over $1 billion in total revenue, showcasing his talent as a sports and business executive.
Given his track record, it’s clear that Schneider is a perfect candidate to help Queensboro FC’s big first projects. With a 7,500-seat stadium to be built over this year and the next, having a seasoned executive on board like Schneider will put this project in safe hands.
“We are delighted to have Adam join the Queensboro FC family, and we welcome him back to the world’s borough,” said QBFC owner Jonathan Krane. “Adam’s track record of success, business acumen, and commitment to building diverse teams and partnerships will greatly benefit the development of an innovative sporting organization, and breakthrough fan experiences.”
“I look forward to helping Queensboro FC become a benchmark sports and entertainment organization in Queens and New York City, both on and off the field,” said Schneider. “The shared live sports experience is priceless and irreplaceable, and we are dedicated to bringing people together to celebrate culture and community through Queensboro FC.”
For the incoming club, things did not start smoothly. The COVID pandemic derailed the initial plans to start the club in 2021, pushing their pro debut back one year.
Still, the club moved ahead with other big projects. Their early involvement with the community has led to strong bonds before the team even kicks off in Queens.
The long-awaited project to bring pro soccer to Queens is finally in motion, and with the right additions to the club’s growing front office, Queensboro FC is taking strides in the right direction.