TikTok has launched TikTok for Artists, a global music insights and promotion platform designed to help artists better understand their audiences and grow their careers with data-driven strategies. After initial testing in countries such as Australia, Japan, Korea, New Zealand, and Indonesia, the platform officially debuted worldwide on June 3, 2025, and is now available in more than 25 regions across North America, Europe, Asia, the Middle East, and Latin America.
Daily analytics from TikTok
TikTok for Artists provides daily-updated analytics on song and post performance, covering metrics like views, likes, shares, comments, and engagement trends, while also offering valuable demographic insights such as fan age, gender, language, and location. One of its most notable tools is the Pre-Release campaign feature, allowing artists to promote upcoming albums by letting fans pre-save them directly to Spotify or Apple Music, ensuring immediate streaming upon launch. Alongside these tools, TikTok includes educational resources and guides that explain how to maximize platform features and run effective campaigns. The goal is to move beyond short-lived trends and support long-term growth, giving artists and their teams actionable data to connect strategically with fans.
What industry figures say
Industry figures and artists have already praised the platform as a game changer, highlighting how it transforms music promotion into a more transparent, collaborative, and results-oriented process. Access is available to those with certified TikTok Artist Accounts, who can also grant usage rights to teams and label partners, making it not only a hub for insights but a central ecosystem for managing a career on one of the world’s most influential music discovery platforms.
